The iconic OWL logo
On that day, Alejandro Benzaquen & Moises Grabli sketched the iconic OWL logo. An emblem that reflects the amazing and spiritual features that this animal has — wisdom, knowledge and perseverance. Owls are both great thinkers and hunters; they prefer to plan out their strategies instead of using brute force. Having that in mind, the two entrepreneurs translated these characteristics into what would be an ideal society by reminding them, with the iconic B-OWL logo, their ability to stand out and persevere while feeling confident in achieving their goals.